NOSSA HISTÓRIA
From the Forest to the Sea.
From the Heart to the Ocean.
We are more than a surf brand. We are a movement that believes in the harmony between nature, people, and the ocean.
From the Forest to the Sea.
The Beginning of Everything
It all started with a group of surfer friends who shared the same passion: the waves of the Brazilian coast and a deep respect for nature. Between surf sessions and conversations on the sand, the desire to create something different in the surf market was born.
Tired of seeing the sea they loved so much being polluted by disposable products and unsustainable practices, we decided to take action. In 2015, in the garage of a house on the coast of São Paulo, we began developing the first pieces of Na Matta — surfwear that respected the ocean as much as we respected it.
The name "Na Matta" was born from this ancestral connection between the Brazilian Atlantic Forest and the sea. The green leaf in our logo represents the roots, the origin, the land that sustains us. Because before reaching the ocean, all water originates in the forest.
THE MEANING
Why "Na Matta"?
"Na Matta" is an expression with a double meaning. "Na mata" refers to our origin — the exuberant Brazilian Atlantic Forest, the cradle of biodiversity. But it also means "to hit the bullseye," "to hit the target" in surfing and in life.
We believe that when we respect nature, when we choose sustainable products, when we live consciously—we get it right. We get the choice right, we get the purpose right, we get the wave right.
Our green leaf is not just a symbol. It's a daily reminder that we are part of nature, not its owners. And that every decision we make impacts the ocean we love so much.
THE JOURNEY
How We Got Here
2018
Outubro
Estreia no BrooklinFest, evento tradicional do bairro do Brooklin, em São Paulo, conhecido por celebrar cultura, gastronomia e música alemã.
2018
Novembro
Participação na Babilônia Feira Hype, tradicionalíssima vitrine da moda independente carioca, realizada no Lagoon — no bairro da Lagoa, às margens da icônica Lagoa Rodrigo de Freitas, no Rio de Janeiro. Chegada à Praça Benedito Calixto, um dos locais culturais mais emblemáticos de São Paulo, marcada por sua feira de arte, antiguidades e design aos sábados.
2019
Janeiro
Temporada de verão no Guarujá, com ponto na Praia das Pitangueiras, reforçando a conexão da marca com o lifestyle de praia e o clima do litoral paulista.
2019
Presença em diversas edições da Babilônia Feira Hype e da Carioquíssima (RJ), ampliando atuação no cenário criativo carioca. Retorno ao BrooklinFest (SP). Participação no Aloha ArtFest, na Praia Brava (SC). Em dezembro, inauguração da primeira loja fixa, na Galeria Calixto — esquina da Teodoro Sampaio com a Praça Benedito Calixto.
2020
Setembro
Abertura da segunda unidade diretamente na Praça Benedito Calixto, consolidando presença em um dos pontos culturais mais importantes da cidade.
2024
Agosto
Inauguração da loja no Beco do Batman, referência nacional em arte urbana e turismo criativo, ampliando o alcance da marca.
ARTISANAL PRODUCTION
Handmade, Made with Soul
Each Na Matta piece is produced by Brazilian artisans in small workshops. We don't work with mass production. We believe that the time dedicated to each product is reflected in the quality and care you receive.
We value local work, pay fair wages, and maintain close relationships with everyone who contributes to creating our pieces. When you wear Na Matta, you're also wearing the dream of dozens of Brazilian families.
0%
Produção Local
0%
Materiais Orgânicos
Zero
Trabalho Infantil
+0
Artesãos Parceiros
ENVIRONMENTAL IMPACT
Our Commitment to the Planet
It's not enough to talk about sustainability. We need to act. Here are the real commitments we've made to the ocean and to future generations.
Sustainable Materials
85% of our products use certified organic cotton or fabrics made from recycled PET bottles. Zero use of pesticides or chemicals harmful to the environment.
Marine Preservation
5% of all profits are allocated to beach cleanup and marine conservation projects. We have already removed more than 8 tons of plastic from the ocean through partnerships with NGOs.
Conscious Packaging
100% of our packaging is biodegradable or recyclable. We don't use bubble wrap or disposable materials. Each box is reusable and made from recycled paper.
Carbon Neutral
We offset 100% of our operational carbon emissions through reforestation projects in the Atlantic Forest. Every purchase plants a tree.
THE COMMUNITY
More than just customers,
A Family
Na Matta is made by surfers for surfers. Our community goes beyond shopping — we organize beach clean-up drives, environmental education workshops, and events that strengthen the spirit of conscious surfing.
50k+
Surfers in the Community
120+
Joint Efforts Carried Out
15+
Preserved Beaches
8t
Plastic Removed
OUR VALUES
What Moves Us
AUTHENTICITY
We don't follow trends. We create products that reflect our true values and our genuine connection to surfing and nature.
TRANSPARENCY
You have the right to know where each product comes from, who made it, and what its environmental impact is. We hide nothing.
LONGEVITY
We create pieces to last for years, not seasons. Disposable fashion doesn't align with respect for the environment.
THE FUTURE
Where are we going?
Our journey is just beginning. By 2030, we want to be completely circular — where every product can return to us at the end of its useful life and be transformed into something new. Zero waste, positive impact.
We are developing partnerships with coastal communities to create income-generating programs through the collection and transformation of marine waste. We want to prove that it's possible to have profitable businesses that also heal the planet.
But we can't do this alone. Every person who chooses Na Matta is helping to build this future. Every purchase is a vote for a cleaner ocean, for stronger communities, for more conscious surfing.
Be a part of this
History
Wear the change you want to see in the world. Wear Na Matta.